Fady Elassaad, Ph.D.
A leading agri, food, and beverage executive with more than 30+ years of international management experience in the FMCG industry.
Dr. Fady graduated from leading universities in the USA specializing in food process engineering and agriculture with a B.S. & M.S. from Mississippi State University, a Ph.D. from the University of Maryland, a Post-Doc from USDA, and an MBA from Florida M. University. He started his professional career in top-tier governmental, institutions, and multinational companies in the USA including FDA, USDA, Abbott Labs, Kraft-Heinz, and PepsiCo. He continued with senior leadership roles in the Middle East and North Africa region with primary multinational and regional food & and beverage companies, including Mars & Agthia in the UAE, NADEC & Cargill/ARASCO in KSA, Arabian Beverages in Kuwait, and Dhofar Foods and Investment (Asafwah) in Oman.
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He started his Food Solutions consultancy company MISK to help regional agri, food, and beverage companies with his long career experiences in different areas and fields. Dr. Fady’s expertise is in turning around underperforming businesses and driving growth through developing a shared vision and a winning culture, with challenging but realistic goals.
Dr. Fady is known to deliver exceptional results by building high-performance teams that focus on innovation, operational efficiencies, and ensuring the delivery of the highest quality products & and services. This approach is underpinned by operational excellence and agility in execution across all functions working together as one team with a common goal.
Setting the Gold Standard
30+
Years of Experience & Acheivements
35
Different International Projects Completed
18
Different FMCG Categories
20%
YOY Growth
Achieved
Unlock the full potential of your food, beverage, and agriculture business with MISK Food Solutions. With a proven track record of delivering 15-20% YOY growth, we're not just consultants; we're your hands-on strategic partners in achieving excellence.
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MISK boasts a well-rounded network of top experts and it is equipped to deliver comprehensive solutions across various disciplines. Our extensive international experience in the B2C FMCG and B2B raw materials commodities industries sets us apart. When you select MISK, you are choosing a winning team that excels in strategy, market research, innovation, and operational excellence.
Our Core Values
Integrity
Upholding the highest standards of integrity, transparency, and ethics in all our interactions, fostering trust with clients, partners, and stakeholders.
Excellence
Striving for excellence in every aspect of our work, from strategic planning to hands-on execution, to deliver the best possible results for our clients.
Innovation
Embracing innovation and continuously seeking new ways to improve processes, products, and services, staying at the forefront of industry trends and technology.
Collaboration
Emphasizing teamwork and collaboration, both within our organization and in our partnerships, recognizing that collective efforts yield superior outcomes.
Agility
Demonstrating a commitment to agile practices, including planning, pro-active approaches, smart decision-making, and swift actions.
Our Mission
We aim to become the most trusted F&B consultants and food solutions providers in the world while maintaining our delivery of excellent results.
Our Vision
To be the most effective, efficient, professional, and respected food, beverage, and agriculture consultant in the region to:
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1- Achieve planned growth in record time.
2- Launch innovative products with top quality and food safety systems.
3- Achieve efficiency and meaningful cost optimization.
4- Adopt best new technology, supply solutions, and fast implementation.